You can now target companies by who they sell to, keyword searches across the whole website, how companies show up for Google searches and more. Second post about Prospeo's update comes with a video so you can see it here. They asked me what filters would I want to see in the platform and they added so much great stuff. Filter for companies that sell to small business owners, or sell to legal teams, or sell to marketing, plus the size of the companies they sell to and the market they're in. And other things like - 1. Keyword search now reads the whole website — page bodies, titles, URLs, SEO descriptions — not just the company description. Huge difference in recall. 2. Business-model and type filters: SaaS, marketplace, e-comm, agency, consulting, manufacturing, plus flags like "has a public pricing page," "has an enterprise plan," "usage-based pricing." 3. AI attributes: do they offer a demo, do they have an API, do they have a blog. 4. Google Discovery: find companies by who ranks for a given keyword. All of it is in the API, not just the UI. Honest read on data quality: for a quick, well-defined list it's great. If you need a complete TAM exactly to spec, still pull the broad list and run your own website prompts to finish it. As a fast starting point, I haven't seen filters like this anywhere else. I go over all of the updates in the video update here. | 12 comments on LinkedIn

These four cold email templates are all you need to book 50 sales calls per month. Walk through of each: 1. Promotion Play: best used for when the prospect is less than six months post-promotion. 2. Trigger Event: this can be used after a prospect announces fundraise, product release, or any other big announcement. 3. Colleague Redirect: this is a tactic that makes the email look much more personalized, even though it is quite easy to automate (just a good way to break through the noise). 4. Case Study mirror: this is timeless. It's just an easy way to make an email look way more personalized and break through the noise. Steal these and let me know if you have any questions. | 11 comments on LinkedIn

9 out of 10 teams run an outbound campaign, look at the positives, and ask “did it work?” If yes they re-load it and run until the answer is “no” They’re reactive When it arrives at “no”, whether immediately or eventually, they then ask “what will work?” And go do that Right in front of your blind little eyes - is the answers (or questions) to your problems You launch to 1000 people and get 2 positives “It works”…. Really you should be thinking “what did the other 998 think when they saw this?” “What is true of the people who ignored this that isn’t of who said yes?” “What would everyone else had been more interested in?” A bunch of much broader, more vague, yet revealing questions Maybe your idea of who you can help and your actual market are not the same thing Maybe your words for an idea that would be agreeable to your audience don’t make sense, and you think the idea sucks when really you write confusingly Maybe you had an amazing list and copy, domains were cooked, and results are not representative of “the truth” Similarly, you may need to ask “what % of 20 hand raisers for our lead magnet became customers vs the 3 for cold outbound to meetings?” I’ve seen 2 for 3 on cold direct meetings vs 0 for 20 on random freebies Keep your attention focused on what matters (business outcomes), not the half steps But I’ve also seen 0 for 0 on direct meetings, and 3 for 10 on lead magnets; they’re not bad - it’s just a piece of the puzzle Feedback loops = outcomes now serve to inform inputs of tomorrow If your universe of “what is possible?” Exists solely of copy pasting ideas from elsewhere into repos to solve things for you… you’re gonna have a bad time in the future imo… Time will tell; my bet is placed :)

Most teams that struggle to get results from outbound do one of two things: 1. They increase the volume of activity without fixing the underlying issues. 2. They stop doing outbound and try the next shiny thing. Neither will help you get more leads. There are three things you need to build trust and credibility with outbound: Signal. Proof. An irresistible offer (or pilot). The companies that convert cold audiences consistently understand this. First, they identify the signal: → Hiring spikes → Funding rounds → Expansion activity → Operational changes Something changed in the business. That creates urgency. Then they layer proof: → Specific client outcomes → Relevant competitor examples → Real numbers tied to real companies Generic claims do not build belief. Specific evidence does. Then they reduce risk with a pilot: → A teardown → A sample → A short engagement → Something tangible before commitment That’s where trust compounds. The prospect feels understood. They believe the outcome is possible. And they experience value before they’re asked to commit. Most outbound fails because teams try to sell before trust exists. The best systems warm cold audiences before the pitch ever happens.

Over the last few months, I've been using Claude Code extensively for almost everything except outbound. Here's why. I just kept going back to my old setup because it felt more comfortable.

Here are the tools I'd use to run a LinkedIn content engine in 2026. 28 tools across 7 categories. The full stack: In 2026, posting better + more isn’t enough. It's speed + content themes + supportive content engine that compounds. Here's the full stack by category: 1. Ideation + Research → Apify : Scrape what's working in your niche right now → Perplexity: Synthesized research with citations in seconds → Reddit Pro: Real audience pain language, in their words → Scripe: Top-performing post analysis from creators in your space 2. Writing + Drafting → Claude Code: Long-form drafts in your voice, not generic AI → ChatGPT: Hooks and short-form drafts → Lex: Distraction-free writing with built-in feedback → Hemingway: Tightens sentences before you hit publish 3. Visuals + Design → Nano Banana: Brand-locked carousels and infographics → Figma: Custom visuals when Claude isn't enough → Canva: Quick branded graphics → Loom: Async video for posts that need a face 4. LinkedIn Specific → Taplio: LinkedIn analytics + scheduling in one place → AuthoredUp: Post formatting + preview before you hit publish → MagicPost: Quick post drafts when you're stuck → Ghost Magic: Outlier post inspiration from your niche 5. Distribution + Repurposing → Buffer: Multi-platform scheduling → Typefully: One workspace for LinkedIn, X, threads → Castmagic: Turn calls and webinars into content automatically → Repurposeio: Auto-convert long-form into clips for shorts 6. Pipeline + CRM → Notion: Content pipeline, skill management, internal docs → HubSpot: Capture LinkedIn-sourced leads, track them to revenue → Calendly: Turn DMs into booked calls → Tally: Qualify inbound before discovery 7. Analytics + Optimization → Shield: LinkedIn analytics that go deeper than native → Inlytics: Performance tracking per post and per pillar → Fellow - AI Meeting Assistant: Demo recordings and call analysis → Google Analytics: Track LinkedIn-driven website traffic Tools on my list to try in 2026: → Ryze (content creation workflow) → Cara (creator-first social) → Ease (carousel generator) → Beehiiv (newsletter built on LinkedIn audience) Tools don't build your brand. But with the right stack, you spend 2x less time on writing, editing, and designing. Curious: what's the one tool you'd never give up? P.S. ♻️ Repost if you'd add or swap any of these. Help each other 2x for better + faster content creation. | 98 comments on LinkedIn

How I handle 15 most common sales objections: Every objection is an opportunity for discovery - peel the onion. “Email me in 3 months" - What will happen in 3 months? "I'm not interested" - Before I leave - Is <challenge> a priority at all right now? if not, what is? “Too expensive” - sounds like you're comparing this to what you already have or just the value isn't there for you. Which one is it? Don't fight the objection, get to the real why. That's the art of verbal judo. How do you handle objections? PS. I`m Yurii, follow me for tips on how to sell on LinkedIn and via Email.

After running hundreds of campaigns at Spring Drive, I think the single biggest misconception about deliverability is that it's a problem you solve. Its more of an ongoing management project (that never ends lol). There are pre-send checklist items that everyone should be doing. Domain setup, authentication etc. these are table stakes and they're pretty straightforward. We use Zapmail for our infrastructure and they make that part easy. But beyond the checklist stuff, deliverability requires a huge amount of expertise and systemization. Especially around diagnosing problems and knowing when to switch something and when to wait. Sometimes there's genuinely nothing you should do. ESPs are making changes internally, there are broader trends affecting inboxing across the board, and the right move is to not move at all. Mistakes I see people doing instead are usually one of three things: 1. Swapping sequencers, It's almost never that. 2. Jumping from a solid inbox provider to another one because they promised "enterprise-grade infrastructure" or "99.9% deliverability." Those things don't exist. If someone is making that claim, be cautious. 3. Running inbox placement tests and treating them like gospel. These are a red herring. They can't replicate scale, and scale is where deliverability becomes a completely different animal. The other thing people underestimate is how much resource this actually takes. What we do for clients at Spring Drive is keep roughly twice their infrastructure in reserve at any given time. That way we can rotate domains, pull things back when we need to, and maintain pipeline without interruption. It's reading signals and knowing when to act. And honestly, it's also just spending more money. I think this is a big part of why very low-cost agencies in the cold email space will struggle. There's a gap between what deliverability requires and what those price points can support. If you'd like Spring Drive to drive pipeline for your team, book in a chat with us here: https://tally.so/r/7R26PA | 16 comments on LinkedIn

The "mutual connection" name drop with a fake referral is SO overplayed as cold email tactic. If you don't know, it works like this: 1. The sender opens with something like "John Smith suggested I reach out to you" or "I was chatting with John and your name came up." 2. John never said anything. They just pulled a mutual connection off LinkedIn and dropped the name to manufacture trust. They're basically trying to borrow credibility from someone you actually know so you lower your guard and engage with a stranger. It’s another example of what gives cold email a bad reputation. I get these all the time. Last week someone told me a mutual connection "recommended" they reach out. I texted the guy. He had no idea who they were. The better way to use the connection in email is to ask if they’re a better person to be speaking with like “hey should i be reaching out to {connection} instead Please, just invest that time and effort in to creating an incredible offer and writing strong, non-scam cold emails. | 32 comments on LinkedIn

Today's the next one in the series: how I'm actually building it out. I broke it down in this video. It's worth a few minutes if you've ever spun up a CRM and watched it slowly become a graveyard, or work inside an awful one and want to understand how it got there. The frame I'm working off of: every CRM buildout goes through three stages. Most teams skip stage 1 and crash into stage 3 with no foundation. (That's why your reps hate your CRM.) Stage 1: CRM as a notepad. Three objects. Companies, contacts, deals. Track what you act on, nothing more. Notes, calls, conversations, basic deal stages. This is where I am today. Most teams should start here and stay longer than they think. Basic automations might look like alerting for deals that have not moved in a week, creating a follow-up task after a call, or converting a contact to “customer” if their company closes. Stage 2: CRM as a quarterback. Now you add depth. Contact types, persona tags, company segments, and reporting mapped against them. Revenue per segment. Win rate by persona. The CRM starts telling you where to spend the next hour, not just where you spent the last one. Automations here might route new leads by segment, alert reps when a target account re-engages, or surface which persona is moving deals forward fastest. Stage 3: CRM as the reconciliation layer. Marketing touches, in-person meetings, event attendees, partner intros, ad data. Multiple perspectives on the same human, aggregated into one view. This is where most operators need outside help to do it right. This is also where Attio starts to do a lot of the heavy lifting for you. "Ask Attio" surfaces touches, meetings, and whatever data you want across your CRM. Instead of building the reconciliation layer yourself inside of other tools, it’s part of the core features. Automations here might dedupe people across systems, merge event and campaign history into one record, apply consent rules, or show which source actually created the opportunity. What I cover in the video below: - Why companies, contacts, and deals are the only three objects you need on day 1 - The signal that tells you it's time to move from stage 1 to stage 2 - What I'm wiring in next (GTM Cafe members, partners, subscribers, plus Lemlist + Smartlead + OutboundSync for sequencing) - Why most CRM buildouts fail at the jump from stage 2 to stage 3 Drop a comment on which stage you're stuck in. Episode 3 will probably be shaped by what people are wrestling with most. 🫡

Setting up daily scrapers with Codex and Trigger.dev to scrape custom data like government filings feels like a cheat code. Here's how we set it up for a client. We had a client want to scrape SEC filing information daily. They said someone on their team would manually find the information and put it into a spreadsheet. It took just one screenshot and a prompt to Codex to get everything in the last 30 days scraped and another prompt to host it on trigger.dev to save and push straight to a Smartlead campaign. I feel like when I would make posts like this in the past I had to share all this detail but literally it was just 1. give the link and a screenshot of data I want scraped. 2. Let codex explore the structure of the site. 3. It returned a file I validated manually that the data was correct. 4. I asked it to deploy on trigger.dev Literally that simple. Then we use OpenWeb Ninja and Parallel Web Systems to find the contacts based on their name and company and we're all set. What a time to be building systems! | 19 comments on LinkedIn

You don't need Claygent to classify companies at scale. LinkedIn already did it for you. Every company writes an About Us description on their LinkedIn page. That description tells you exactly what they do, who they sell to, and the markets they serve. We use this field as a filtering engine: 1. Enrich the company LinkedIn URL 2. Pull the About Us text 3. Build a keyword list from 3-5 of your dream accounts. 4. Run a compound filter combining industry tags with those keywords. The result is a list that's 90-95% accurate with zero OpenAI spend. I broke down the full workflow in the image below. Save it and try it on your next campaign. | 25 comments on LinkedIn

How to generate 3,500+ warm leads from LinkedIn in 30 days without running a single ad or sending a single connection request. We're tracking EVERY person who engages with our content, across 8 different team members. Likes. Comments. Reposts. All of it. But it's not just "oh, Sarah liked our post." We can see: → Which exact post they engaged with → Like or comment → Their actual comment → How many times they've engaged across ALL our posts We're doing the exact same thing with our competitors' posts too. Someone liking a competitor's post about Clay or cold email or outbound? That person is actively thinking about the problem we solve. So what do we do with these leads? These are some of our warmest leads so we want to hit them on every channel to maximise response rates. Step 1: Push them into Clay to qualify against our ICP and find verified emails and phone numbers. Step 2: Fire qualified contacts into Smartlead for emailing and dialling. Step 3: Simultaneously, push them to GetSales.io for LinkedIn outreach. If you’re posting consistently and not capturing this data, you’re leaving your best leads on the table. We’re pulling thousands of warm prospects every 30 days doing this. And the best part? They already know who we are. StackOptimise ⚙️ | 33 comments on LinkedIn

Most outbound campaigns fail before the first email even gets sent. Not because the copy is bad. Because the lead list was never good enough to begin with. A weak list can still produce activity. - Emails go out. - Opens come in. - Maybe even a few replies… But the deeper problem stays hidden. • Wrong accounts. • Weak intent. • Bad timing. • Outdated contacts. And suddenly the campaign feels inconsistent when the real issue was targeting from day one. This is exactly where these seven questions come in. They help you catch problems before volume amplifies them. Run these checks before scaling any outbound campaign. Follow for more outbound systems and lead generation insights | 89 comments on LinkedIn

95% of founders think outbound is just about messaging. They’re wrong. Before you even start crafting your message or writing any copy, you need to consider your offer and who you are targeting. Because if your offer isn’t structured for your audience, you’re just pouring money down the drain. The teams that break through do something different. They engineer the offer before they send anything. → They define who actually needs them now → They lead with a specific observation and contrast → They make the ask easy to respond to → They show value before the meeting → They design a pilot that proves the result fast (Check out the cheat sheet below for a step-by-step guide on how to actually do this.) That’s where conversion comes from. Not every prospect replies. But patterns start to show. Messaging sharpens. Proof gets stronger. Pipeline becomes predictable. Remember: Outbound doesn’t start at the message. It starts with the strategy behind it. Want to see what great outbound should look like? Check out our no-cost, no-obligation pilot. We’ll launch a real campaign and generate leads before you spend a dollar. Apply here: https://bit.ly/C17Pilot Repost to remind others in your network. Follow Enzo Carasso 🧲 for outbound systems and growth. | 29 comments on LinkedIn

100,000 cold emails later. 10 things that actually work: 1/ Short subject lines > flashy marketing ones - Think boring, internal, something that colleague would send - Keep it simple, no clickbait, under 3 words. 2/ Relevance > personalization - Focus on WHY NOW, instead of WHY ME - Work-related personalisation > interest based one 3/ Specificity > generic phrases - Your 1st line should scream "I did my homework." - Use Clay or Claude to find good intent for a punchy start 4/ Value > features - Nobody cares about your product/service. - Everyone's looking for "what's in it for me" 5/ Yes/No CTA > pushing for meetings - Pro tip: make saying "no" easy. - Reduce friction, build trust. 6/ Mobile-friendly > long emails - Email should fit on one screen. - No scrolling. No essays 7/ Use PS for personalization - Save personal interests for PS. - Let your main email focus on business value. 8/ Deliverability matters - Get a dedicated sending infrastructure like Maildoso - Make sure you get 95% inbox placement at least 9/ Lead list quality is king - Build a list of 500 people who have the problem you solve - Make sure it's valid list, bounce rate above 3% tanks your sender reputation 10/ Right offer > right copy - Bad offer + perfect email = no reply. Every time. - Most cold email problems are offer problems. PS. Give Margaret Sikora a follow on Linkedin. She's posting really cool & actionable cold email content. | 86 comments on LinkedIn

Is this the worst cold pitch ever? Let’s walk through this case study of how NOT to sign clients from outbound: 1. Channel: reaching out for anything not meant for solicitation is an auto red flag (calendar invites, finding Calendly links, or review portals meant for customers). 2. The person’s “headshot” appears to be a stock photo of a man in a suit…without a head. 3. “Your current website is costing you a lot of customers every month” it's potentially the most generic pitch one could imagine (would be a different case if he specifically pointed out 2 or 3 things that were a problem). 4. The offer is just, well, bad. Offering a busy business owner a “free demo” so you can convince them to pay you for a new site is just not going to work. He would have been better off asking for permission to send a Loom audit of what he actually thought was wrong. 5. He ends with an outrageous promise of getting 3x more clients in weeks. I don't need to explain to you why that's ridiculous, but it is worth mentioning here. If you're trying to sign clients from outbound, come back to this as an example of what not to do. | 26 comments on LinkedIn

Deals slow down because one of these elements is missing. - Clarity - Control - Urgency - Stakeholders Top reps don’t guess. They switch how they sell based on what the deal needs. Here’s how that actually looks: 1.SPIN Selling - Use questions to surface real pain and impact. - When the buyer sounds vague, this is how you find what actually matters. 2.MEDDIC - Lock in metrics, process, and decision players. -When a deal looks good on the surface, this is how you test if it’s real. 3.CHAMP - Focus on real business problems, not curiosity. - When you’re unsure if the deal is worth chasing, this clears it fast. 4. SPICED - Tie pain to a real event, timeline, or pressure. - When urgency feels soft, this is how you make it concrete. 5. Challenger Sale - Push the buyer to rethink their current approach. - When they are stuck or comparing options, this creates separation. 6. Command of the Sale - Take control of next steps and deal movement. - When things slow down or go quiet, this brings momentum back. 7. Buyer-Centric Selling - Match your process to how they actually make decisions. - When internal friction shows up, this reduces confusion. 8. Strategic Selling - Map influence, blockers, and power across the account. - When more people get involved, this keeps the deal stable. 9. SNAP Selling - Keep everything simple, clear, and fast to act on. - When attention is low, this keeps the deal moving. 10. Sandler Selling - Drive direct, honest qualification conversations. - When the buyer is guarded, this gets to the truth faster. 11. GAP Selling - Expose the cost of staying where they are. - When the pain feels “nice to fix,” this makes it urgent. 12. Winning by Design - Run deals through a consistent, repeatable process. - When teams rely too much on talent, this builds structure. Which one do you rely on the most? Want me to train your team to become elite closer killers? Let’s talk. DM me “Close” and let’s see if we’re a fit. Just opened 2 new open spots for May. First-come, first-served. Free gift: Grab my free GPT cold email generator that will save your next campaign. https://lnkd.in/dSiceii | 57 comments on LinkedIn

12 sales methodologies and how you should use them in real deals: Deals slow down because one of these elements is missing. - Clarity - Control - Urgency - Stakeholders Top reps don’t guess. They switch how they sell based on what the deal needs. Here’s how that actually looks: 1.SPIN Selling - Use questions to surface real pain and impact. - When the buyer sounds vague, this is how you find what actually matters. 2.MEDDIC - Lock in metrics, process, and decision players. -When a deal looks good on the surface, this is how you test if it’s real. 3.CHAMP - Focus on real business problems, not curiosity. - When you’re unsure if the deal is worth chasing, this clears it fast. 4. SPICED - Tie pain to a real event, timeline, or pressure. - When urgency feels soft, this is how you make it concrete. 5. Challenger Sale - Push the buyer to rethink their current approach. - When they are stuck or comparing options, this creates separation. 6. Command of the Sale - Take control of next steps and deal movement. - When things slow down or go quiet, this brings momentum back. 7. Buyer-Centric Selling - Match your process to how they actually make decisions. - When internal friction shows up, this reduces confusion. 8. Strategic Selling - Map influence, blockers, and power across the account. - When more people get involved, this keeps the deal stable. 9. SNAP Selling - Keep everything simple, clear, and fast to act on. - When attention is low, this keeps the deal moving. 10. Sandler Selling - Drive direct, honest qualification conversations. - When the buyer is guarded, this gets to the truth faster. 11. GAP Selling - Expose the cost of staying where they are. - When the pain feels “nice to fix,” this makes it urgent. 12. Winning by Design - Run deals through a consistent, repeatable process. - When teams rely too much on talent, this builds structure. Which one do you rely on the most? Want me to train your team to become elite closer killers? Let’s talk. DM me “Close” and let’s see if we’re a fit. Just opened 2 new open spots for May. First-come, first-served. Free gift: Grab my free GPT cold email generator that will save your next campaign. https://lnkd.in/dSiceii | 57 comments on LinkedIn

Something most companies get wrong… Reply rates aren’t just about targeting or copy. It’s about psychology. The best outbound teams: ✅ They understand how buyers think ✅ They remove friction before it appears ✅ They design messages around real decision triggers Here are 5 psychology principles that drive replies: 1/ Reciprocity What it is: Giving value before asking for anything When to use it: In the first message 2/ Loss Aversion What it is: Making the cost of inaction clear When to use it: When framing the problem 3/ Status Quo Bias What it is: The tendency to do nothing instead of change When to use it: When positioning your offer 4/ Specificity as Proof What it is: Using precise details to build credibility When to use it: When making claims or referencing context 5/ Cognitive Load What it is: The effort required to understand your message When to use it: In your offer and call to action When you understand the psychology behind what makes your target audience move - and apply that to your approach - you start driving real ROI with your efforts. Want to see what this looks like in action? Apply for a no-cost pilot campaign with C17 Lab. We'll run you a small, no-cost, no-risk outbound campaign. (and let the results speak for themselves). Apply here: https://bit.ly/C17Pilot Repost this to help others in your network grow. Follow Enzo Carasso 🧲 for outbound systems and revenue execution. | 65 comments on LinkedIn