I've always wondered what tools Ramp used for GTM. Turns out they use... Ramp? I saw an awesome post from Parth Gujare on X yesterday where he showed off some product screenshots of Ramp Revenue, the company's internal revenue orchestration tool. The product included signal aggregation, message drafting, data enrichment and more, all made specifically for the Ramp team. This particularly excites me because it harkens to the idea that GTM teams shouldn't be using out-of-the-box tools to get their work done. If a system isn't built completely custom for your company, it's probably not working as efficiently as it could be. For companies that don't have the internal resourcing to create their own GTM software, I've always felt that automation tools like Clay are their best bet. However, it's getting to the point where spinning up products like this doesn't take a 10 person engineering team, or really anybody technical. As the barrier to entry decreases for bespoke GTM tech, I think we'll see a lot more companies doing this. I've always felt that the Ramp GTM team is one of the best in the world, and now we know why after a look under the hood! Props to Parth for posting this, hopefully it inspires more people to take initiative over their company's stack 📚 | 33 comments on LinkedIn

This GTM Engineer has 11 active clients. The crazy part? Pablo Beitman had never touched a Clay table just 1 year ago. And he's working in a market that is far from being as mature as B2B tech in the US. Nobody knows what Clay is, and selling is much harder in Mexico. But he will be number one when the time comes. He's building a lead gen empire in LATAM: • Millions of emails sent • Employees and setters • Now scaling to 1M in revenue • Working with companies of 500+ employees And more. I've been mentoring him weekly inside my 1-1 GTM Engineering Program. I couldn't be more proud of the work he produces. And the best part? Pick the right skill (GTM Engineer), a market (LATAM for Pablo), and copy offers that already work. And it will magically start working for you too. You can start here with my free training: clayoperator.com/training

Stop using only ChatGPT for sales. Top 10 AI tools for outbound sales in 2026: 1. Claude (Anthropic) The AI operator running your stack. Use it to build systems, not write emails. 2. Clay The go-to enrichment tool. 150+ data sources for ultra-personalized outreach. 3. Substrata Reads buyer intent in real time. Feels the room better than most reps. 4. n8n No-code workflows. Automates everything sales process, from trigger to close. 5. Perplexity Pre-call research assistant. Funding rounds, trends, competitor shifts. 6. Gong Call intelligence + deal coaching = fewer surprises in your pipeline. 7. Octave ICP knowledge base. Adjusts messaging and ICPs based on buyer signals. 8. Copy.ai Writes outbound content that doesn’t sound like it was written by ChatGPT. 9. Clari The forecasting. Tracks risk, momentum, and commit confidence across deals. 10. Freckle.io Clay’s leaner cousin. Lightweight enrichment + automation for smaller teams. This isn’t just a list. It’s the foundation of the AI-first revenue engine. From prospecting → pipeline → forecasting → close. Stop driving a Ferrari in first gear. What would you add? PS. Follow Yurii for more AI Sales tips & tactics. | 83 comments on LinkedIn

The GTM techstack landscape is a mess. So we organised it. We’ve built a GTM Engineering Periodic Table - 60+ tools across 7 categories 👇 1. Sourcing → Where your leads come from. Get this wrong and you're emailing into the void. - Apollo - Ocean.io - Sales Nav - ZoomInfo - DiscoLike - Clearbit - UpLead - Prospeo 2. Enrichment → Turn a name and email into something you can actually use. - Clay - Findymail - FullEnrich - BuiltWith - People Data Labs - Dropcontact 3. Intent → Find the people who are ready to buy right now. - Trigify.io - RB2B - 6sense - Bombora - Warmly, - Vector 👻 - Snitcher 4. Execution → Actually reaching them at scale. Email, LinkedIn, calls. - Smartlead - GetSales.io - Instantly.ai - Orum 🥇 - Outreach - Salesloft - lemlist 5. Infra → Land in spam and you've lost before you've started. - Zapmail.ai - ScaledMail - Maildoso - Premium Inboxes - Mission Inbox - Hypertide.io 6. CRM → Where it all lives. Keep it clean or everything breaks. - HubSpot - Salesforce - Attio - Pipedrive - Close - Breakcold 7. Ops → Glue everything together so it actually runs. - N8N - Make - Zapier - Claude - Airtable - Pipedream Drop your current stack in the comments - curious what's working for you. StackOptimise ⚙️ | 34 comments on LinkedIn

After running enough outbound campaigns, you start noticing certain replies that tell you your lead list is actually good Here are a few I always pay attention to and what they mean: 1. Wait… how did you get my email? This means the contact data is correct and the message reached the right person.They’re surprised but not annoyed. 2. Interesting timing actually… This means your prospecting picked up the right signal at the right moment. Timing did half the work for you. 3. Happy to chat, how’d you find us? They’re curious, which usually means the outreach feels relevant. 4. Send me some info. It is not a meeting yet, but it’s rarely a bad sign. It means you’ve reached someone who sees potential value. 5. Yes… this is exactly what we’re working on. This is what happens when the right person, right timing and the right message line up. I started noticing I get these kinds of responses much more often when I filter and clean my leads before launching campaigns. Lately, I’ve been doing that with Icypeas when pulling prospects from Sales Navigator. It helps enrich contacts and find verified emails so the outreach actually reaches the right person instead of bouncing or hitting dead inboxes. P.S. How do you usually filter your lead lists before sending cold emails? | 93 comments on LinkedIn

Cold email sending schedules should not be the hot topic that they are. Really, the rules for sending are simple (backed by 25M+ cold emails): 1. Send Monday-Friday, 9am-5pm. We use Smartlead’s API to randomize start and end time daily (+/- 30 mins of start and end time to increase variability). 2. Saturdays can, in fact, be a good day to hit SMBs or mid-market companies. 3. Same goes for holidays. It’s that simple. Stop reading in to data about which days and times perform better. You’ll drive yourself crazy. | 24 comments on LinkedIn

The easiest and fastest way to write more relevant, personalized email copy with 0 extra work is to let your list write the copy for you. Let me explain: I recorded a podcast episode with 🦾Eric Nowoslawski a while back, where he explained this perfectly. He explains that marketers often go too broad with their targeting, making relevance much harder to achieve. He goes on to share that you can simply tighten up your list with certain filters that make it easier to write copy that’s relevant to everyone on that list. Perfect example: Let’s say you’re a bookkeeping service. You can reach out to CEOs of companies in the USA with <20 people, and say something like: “We help small businesses in the USA close their books within 5 days at the end of each month.” …OR you can reach out to: - CEOs of companies in the USA with <20 people - Who founded their company less than 2 years ago - Are a first-time founder - Don’t have a finance and accounting person on their team And say something like: “I saw that you guys were recently founded, and congrats, it's your first time running a business like this. How are you thinking about your finance operation? Asking because we help…” Do you see how simply filtering down the list makes it easier to write more relevant copy with no extra work? You of course give up some volume in doing so, but the tradeoff is often there.

“Be the sword, not the superhero” is one of the lenses I apply to drive outcomes I want without sacrificing relationships The hero’s journey is a tried and true framework for transformation Upper 1/3 is the known world; comfort, familiarity and safety The bottom 2/3 is the unknown; uncertainty, hesitancy, and fear live here…. But so does growth, impact and the answer to our wildest dreams No great outcome can be had alone; winning the Super Bowl, building a family, growing a company… these are all “team sports” And people are wired to survive, not thrive So we are more attuned to fear & avoiding loss than we are towards earning gain This causes people to Be skeptics; if I ask questions on discovery call that are clearly self serving - their answers will be mediocre and they will want to pull back That’s because I’m trying to make myself a hero; I’m trying to make them feel small and weak and incapable - and that their only glimmer of hope is MEEEE Who tf would want to take ownership of that situation? Not my clients… not most people…. Better is to “be the sword”; meaning the CUSTOMER can be the superhero , wielding the power I bring them This places them at the center of everything - give them the credit - raise them up and cheer louder than anyone… Deep down, they’ll know; this was a team effort… it couldn’t have happened without you…. But you had the reserve to let them soak in the moment, take the external credit, and hold their head highly If getting credit is your highest focus, you’ll miss out on a lot of the coolest imaginable journeys, because they’re someone else’s to be lived When your focus is impact, changing outcomes, and helping people ascend to their highest selves - you become irreplaceable and infinitely valued One last “Kellenism” to end with: Everything I’ll ever receive in life is on the other end of something I’ll do for someone else Let’s take the day by force ⚔️😈⚔️ | 12 comments on LinkedIn

The Kiln just launched a GTM Engineer hiring program! 🤵 When working with our clients, we've noticed three different things: 1. They often want to hire somebody internally to own the systems we build once we're done building them 2. They don't know what to look for when hiring a GTME 3. Different companies need different types of GTMEs based on the projects that they're building. I feel we are uniquely positioned to solve this problem. I may be biased, but I think our own team is comprised of some of the most talented GTM Engineers on the planet, and we have an acute understanding of what to look for when hiring one. We can help create an initial list of candidates, interview them, vet them, and even train them for the role so you don't have to spend valuable time trying it yourself. Our system for this is completely bespoke, and we aim to spend as much time making our clients successful with this as we do in our agency practice. Because of this, we only plan to take on a few clients initially to ensure we give them the best experience possible. If you're looking to hire a GTM Engineer for your team and are interested in getting our help, visit the link in the comments and fill out the form! ⬇️ | 33 comments on LinkedIn

GTM tech that moves the needle in 2026 We’ve divided them across 13 categories 👇 1. Data → Get this wrong and everything downstream suffers. - AI Ark - ListKit - DiscoLike - saasyDB - BuiltWith 2. Scrapers → If the data isn't sitting in a clean format somewhere, you go and get it. - Apify - ZenRows - ExportApollo - Boomerang - Instant Data Scraper 3. Email Finder → We waterfall all four of these. One source is never enough. - Prospeo – Findymail - Datagma - LeadMagic 4. Email Verification → Validate before anything goes near a sequencer. Every time. - ZeroBounce - BounceBan (Verify risky emails without sending messages) 5. Intent Signals → Track the right signals and you'll know exactly when to reach out. - Clay - Common Room - Trigify.io - Champify - UserGems 💎 6. Website Visitors → Someone's already on your site looking around. These tell you who. - RB2B - Vector 👻 - Warmly, 7. AI and Automation → Build it once, let it run. - Make - n8n - OpenAI - Anthropic 8. Email Infrastructure → Land in spam and you've lost before you've started. - Smartlead - Instantly.ai - Saleshandy - Zapmail.ai 9. Spam Testing → Check your domain reputation regularly. - GlockApps - EmailGuard 10. LinkedIn Outreach → Email alone isn't enough. These handle the LinkedIn side cleanly. - GetSales.io - HeyReach.io - La Growth Machine 11. LinkedIn Branding → Your content should be doing some of the selling for you. - Taplio - Kleo - Supergrow 12. Meetings and Comms → Once the meeting's booked, show up prepared. These handle the rest so you can stay focused on the actual conversation. - Demodesk - Fathom.ai - Fireflies.ai 13. Content Designs → Assets, organisation, consistency. - Figma - Canva StackOptimise is a GTM Engineering agency. Today, we send ~2M emails and generate 3,000+ positive replies every month. Which of these are you already using? 👇 StackOptimise ⚙️ | 29 comments on LinkedIn

77 Cold Email Openers Every SDR Should Know If your first line starts with Hope you’re doing well…. You already sound like everyone else And that’s where people stop reading These are the openers to use if you want replies and real conversations So I built a cold email opener cheatsheet based on what’s actually working: ✅ Trigger-based openers (funding, hiring, product launches) ✅ Observation-based openers that show real research ✅ Problem hypothesis openers that feel relevant ✅ Curiosity openers that start natural conversations ✅ Direct question openers that get straight to the point ✅ Pattern interrupt openers that break the usual script ✅ Social proof openers that build instant credibility If you run outbound and want more replies without rewriting your whole strategy, this one’s for you Want the PDF version of it? • Like this post • Connect with me • Comment “OPENERS” and I’ll send it over | 50 comments on LinkedIn

I've worked with over 120 scaling B2B companies. None had had a system that reps could act on. Prospects tell you where they are before they even book a demo or start a free trial. The problem is that no one built a system to listen. By scoring contacts’ activity at the target accounts fixes that. This allows reps to prioritize their activity: - Move Aware accounts to Engaged - Then move Identified accounts to Aware (sales 1:1 on Tier 1 + marketing 1:many on Tier 2, Tier 3) 1️⃣ Content + Community + PLG Aware: ↳ 2+ website visits in the last 30 days ↳ 1 website visit + social engagements from a key decision maker ↳ 2+ social interactions from key decision maker (social follow, profile visit, post engagement) ↳ Partner or investor intro Engaged: ↳ Signed up for content/newsletter ↳ High-intent webpage visit ↳ Content download ↳ Positive outbound reply ↳ Attended high-intent event Evaluating: ↳ Trial started ↳ Demo booked Track website signals with HubSpot RB2B Vector 👻 Track social signals with Trigify.io Clay 2️⃣ Outbound + Community + PLG Aware: ↳ Website visit in last 30 days ↳ KDMs connected with leadership ↳ Multiple social engagements ↳ KDM with 2+ LinkedIn DM clicks ↳ Community member Engaged: ↳ Signed up ↳ High-intent webpage visit ↳ Attended a webinar or an IRL event ↳ Positive outbound reply Evaluating: ↳ Trial started ↳ Demo booked 1:1 strategic outbound using Outreach Salesloft many automated sequences with Instantly.ai lemlist EmailBison Source and enrich lists with SalesNavigator Apollo and Clay automatically at scale (& keep it accurate through scheduled enrichments) & my favorite motion 💜 🥁 🥁 🥁 3️⃣ Paid + Content + AEO/GEO Aware: ↳ 50+ LinkedIn ad impressions ↳ Website visit from AEO/GEO ↳ Profile visit from KDM ↳ Profile follows from KDM Engaged: ↳ 3+ ad clicks in the last 30 days ↳ 2+ ad engagements in the last 30 days with website visit ↳ 1+ high-intent webpage visit ↳ 2+ webinar attendances Evaluating: ↳ Signed up ↳ Demo booked Track ad signals with Fibbler Factors.ai VectorAI Run community and events through Slack Skool Goldcast Splash Cvent Connect your data with Segment Hightouch, or Customer.io Automate scoring workflows in HubSpot Pardot Here’s how you can build this: 1- Track every relevant signal in your CRM 2- Use HubSpot scoring logic to increase scoring 3- Build dynamic lists when accounts hit thresholds 4- Automatically add these lists to your ad audiences (you can use Clay for this) 5- Give reps a prioritized HubSpot view for Tier 1 and or Tier 2 to be able to act on them 6- Automatically reach out to Tier 3 contacts through programmatic sequences & ads 7- +One more extra: cold calling leads who are evaluating your solution is one of the best ways to truly maximize your cold calling capabilities/team expertise. Calculate with a 7-12% connect rate. 😉 Send this to your RevOps team or if you need help setting these up, book a demo with us ✌️ | 64 comments on LinkedIn

If your GTM feels stuck, run this experiment. It will take you 30 days: 1. Pick ONE growth goal. Pipeline, activation, or expansion. Not all three. 2. Pick ONE audience. Not "SMB + mid-market + enterprise." One. 3. Pick ONE offer. This is what we do. Not five packages. 4. Pick ONE channel to win. Support others lightly. Dominate one. 5. Define "enough reps". 3 posts/week. 5 sequences/week. 40 calls/day. That's it. Pete Crowley has spent the last 12 months talking to 200+ B2B founders as he's prepared to launch his new marketing consultancy, MarketWork. He can now tell in 5 minutes why a B2B company's GTM isn't working. The pattern is always the same. They're running growth like a buffet. A little SEO. A little paid. A little LinkedIn. A little "should we try TikTok?" When you spread that thin, nothing gets enough reps to compound. Your message never sharpens. Your creative never improves. Your targeting stays a mess. Focus means making a few choices so aggressive that everything else becomes obvious. One channel. Your creative gets better faster. One audience. Your messaging sounds like you're reading their mind. One offer. Your sales team stops freelancing. Tomorrow at 3pm EST on Unf*ck My Startup LIVE, my co-host Pete Crowley will be the guest and he'll show you exactly how to plan, build and run a 30-Day GTM Reset. If you feel stuck, if growth has flatlined, you don't want to miss this. Join us here: https://lnkd.in/gs-Yyc4p | 72 comments on LinkedIn

Prospects don’t reply to your DMs? You’re trying too hard. Less is more, here's why: 1. Clear > Clever 2. Starvation > Overeating 3. Easy to scan > Too much text Way too many write like they’re the Knights of the Roundtable. Chill. 1. Keep it short & punchy 2. Lead with value, instead of asking for it 3. Don’t overload your DM with unnecessary info 4. Make it easy to understand what exactly is in it for them 5. Don't ask for too much. Your aim is to start a conversation The harder it is to get the idea of what you want = the fewer replies you’ll get. The more complex your offer is -> the simpler your explanation should be. What would you add? | 44 comments on LinkedIn

Claude Code vs Clay (Honest Review) 1) Claude Code is the news. Yes, you ship fast custom workflows or automate operational bottlenecks with 2-3 hours of coding. Ex. I built an AI Agent that… | Michael Saruggia | 33 comments

Each stage of the B2B funnel has a different job. When one part breaks, everything after it suffers: Here's how to build a strong funnel in 2026. 1/ AWARENESS - Get in front of the right people Goal: Decision-makers at your target accounts know you exist. → Define your ICP (Ideal Customer Profile) tightly → Post consistently on LinkedIn → Contact target accounts directly Track: Reach among target roles, website traffic from ideal accounts. 2/ CONSIDERATION - Build trust before asking for anything Goal: Show buyers you understand their problems better than anyone else. → Share case studies with real numbers → Deliver value in outbound before asking for a meeting → Address objections before they come up Track: Repeat site visits, inbound inquiries, email replies. 3/ INTENT - Capture the people who are ready Goal: Make it easy for interested buyers to take the next step. → Make your offer specific and clear → Show proof with measurable outcomes → Be clear about who you're not a fit for Track: Consultation bookings, qualified meetings, show rate. 4/ CONVERSION - Close the deals in your pipeline Goal: Turn qualified pipeline into closed revenue. → Align what marketing promises with what sales delivers → Cut poor-fit prospects early → Review pipeline performance weekly Track: Close rate, average deal size, sales cycle length. 5/ LOYALTY - Grow what you've already built Goal: Increase lifetime value and generate referrals. → Report on outcomes, not just activity → Turn wins into case studies → Stay in contact with decision-makers year-round Track: Retention rate, expansion revenue, referral-driven deals. Fix the structure first. Then scale. Looking to generate attention and scale your business through outbound? Apply for our free pilot campaign. We'll book 3-4 ICP-fit meetings, no commitment. Find out more here: https://bit.ly/C17Pilot Repost to help others grow. Follow Enzo Carasso 🧲 for systems that hold up at scale. | 98 comments on LinkedIn

GTM tech that moves the needle in 2026 We’ve divided them across 13 categories 👇 1. Data → Get this wrong and everything downstream suffers. - AI Ark - ListKit - DiscoLike - saasyDB - BuiltWith 2. Scrapers → If the data isn't sitting in a clean format somewhere, you go and get it. - Apify - ZenRows - ExportApollo - Boomerang - Instant Data Scraper 3. Email Finder → We waterfall all four of these. One source is never enough. - Prospeo – Findymail - Datagma - LeadMagic 4. Email Verification → Validate before anything goes near a sequencer. Every time. - ZeroBounce - BounceBan (Verify risky emails without sending messages) 5. Intent Signals → Track the right signals and you'll know exactly when to reach out. - Clay - Common Room - Trigify.io - Champify - UserGems 💎 6. Website Visitors → Someone's already on your site looking around. These tell you who. - RB2B - Vector 👻 - Warmly, 7. AI and Automation → Build it once, let it run. - Make - n8n - OpenAI - Anthropic 8. Email Infrastructure → Land in spam and you've lost before you've started. - Smartlead - Instantly.ai - Saleshandy - Zapmail.ai 9. Spam Testing → Check your domain reputation regularly. - GlockApps - EmailGuard 10. LinkedIn Outreach → Email alone isn't enough. These handle the LinkedIn side cleanly. - GetSales.io - HeyReach.io - La Growth Machine 11. LinkedIn Branding → Your content should be doing some of the selling for you. - Taplio - Kleo - Supergrow 12. Meetings and Comms → Once the meeting's booked, show up prepared. These handle the rest so you can stay focused on the actual conversation. - Demodesk - Fathom.ai - Fireflies.ai 13. Content Designs → Assets, organisation, consistency. - Figma - Canva StackOptimise is a GTM Engineering agency. Today, we send ~2M emails and generate 3,000+ positive replies every month. Which of these are you already using? 👇 StackOptimise ⚙️ | 20 comments on LinkedIn

For the longest time while cold emailing local businesses, I removed “info”, “support”, and “help” @ [company name] emails. Wow, what a mistake that was. I thought that those were generic emails and nobody checks them. So, I’d of course favor actual people’s (generally the owner) emails. Except over time, I realized how small this made our list. It became clear that not all SMB business owners actually set up personal email accounts, and sometimes do operate out of the generic names (some friends in the space made this clear to me!). And, it just…worked (see below for confirmation). This changes a lot for us. It’s almost like we unlocked new TAM by confidently reaching out to addresses we never would have before, being that we now know they actually may be fruitful. All that to say: if you’re cold emailing local businesses, don’t shy away from the generic addresses. They might just be exactly what will work. | 40 comments on LinkedIn

Signals won’t magically make someone buy. But they 𝘸𝘪𝘭𝘭 make your outreach feel relevant, timely, and researched 👇 Here’s 10 we leverage daily at StackOptimise. 1. They just raised funding - A company that's just closed a round has cash to burn and targets to hit. - They're actively looking for ways to grow. Tools: Crunchbase, Coresignal, PredictLeads, CB Insights 2. They're hiring for relevant roles - Posting jobs for SDRs or a Head of Sales? They're investing in growth. - Extract extra insight from the job descriptions Tools: TheirStack, Clay, Leadsotters 3. A key decision-maker just started - New CROs and VPs want to make an impact fast. - Way more open to new approaches in their first 90 days. Tools: UserGems 💎, Common Room, Clay 4. They're using a competitor - If they're already paying for something similar, they get the problem you solve. - Even better if they've left a bad review somewhere. Tools: BuiltWith, HG Insights, TheirStack 5. They visited your website - Someone browsing your site is way warmer than a random cold lead. - Especially if they're hitting your pricing page. Tools: RB2B, Vector 👻, leadpipe.com 6. They engaged with your content - Liked your post. Commented. Downloaded a lead magnet. - These are soft signals showing they're already thinking about the problem. Tools: Trigify.io, Myteamfluence, ScrapeLi 7. They left a negative review for a competitor Someone frustrated enough to write a bad review? Already considering switching. Tools: G2, Capterra, Trustpilot (scrape with Apify) 8. A past champion moved companies Someone who bought from you before just started somewhere new. Warm intro waiting to happen. Tools: Champify, UserGems 💎, Common Room 9. They're running ads If they're spending money on ads, they've got budget. And they're actively trying to grow. Tools: Apify, Adyntel, Ahrefs 10. They look like your best customers Find companies similar to your top accounts. Reach out before your competitors do. Tools: Ocean.io, DiscoLike, Tamtam We use most of these signals across our client campaigns at StackOptimise. Stack a few together and your "cold" outreach starts feeling pretty warm. What signal's working best for you right now? 👇 StackOptimise ⚙️ | 27 comments on LinkedIn

Small Claude trick I've been using lately. If you have a bunch of skills set up in a project, Claude will usually figure out which one to use. But not always. A quick fix: add a trigger command to the skill itself. Something like [weekly-analytics] or [campaign-check]. Now it only fires when you type that specific command. I use brackets because Claude doesn't use them natively. Slash commands it already does, so there's potential for conflict. The other nice thing is you can chain them. I have a weekly analytics skill and a campaign optimization skill that I combined into a single [weekly-campaign-check] that runs both in one go. Nothing groundbreaking. Just makes managing a growing list of skills a bit cleaner. Walked through it in today's Instantly Academy video. Want to join the academy when it goes live? Let me know!