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Real Estate

How we generated 35 - 50 interested leads per month for Sketch Labs

35-50
Leads generated per month
£220k
Pipeline created in 3 months
“You’re so different. I don’t see anyone doing your approach of lead generation for email... and it works”
Mark Knops
CEO @ SketchLabs

The strategy

  • Market Mapping: We mapped the total addressable market in Apollo to systematically target specific segments each month for maximum efficiency.
  • Data Enrichment: We used Clay to gather crucial data points for each prospect - specifically their London borough location and employee headcount.
  • Triggers: By analysing 6-month headcount trends, we identified companies that grew by 10%+. We used PredictLeads within Clay to find open job roles and Claygent to search Google for announcements of expansion plans.
  • Copywriting: We used Claude to generate highly personalised messaging around the prospect’s current office location, 6-month change in headcount, expansion plans, new product launches, and open vacancies - all potential indicators of a need for new office space.
  • Offer: We developed a high-value lead magnet with the client to strengthen our call-to-action and increase response rates.
Tech Stack
Lead Source
Apollo.io
Enrichment
Predict Leads
Clay
Copywriting
Claude
Email Sequencer
Smartlead
Infrastructure
Gmail
Maildoso
Deliverability
Smart Delivery
Target Market
Positions
Founder, CEO, MD, COO
Headcount
20 - 1000 Employees
Location
London, UK

Campaign stats

What prospects replied to our outreach

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