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How we boosted RocketPhone’s ARR to £120k in 6 months

20-35
Leads generated per month
£450k
Pipeline created in 3 months
“We’re getting great results... the guys are genuine experts. We’re getting 20-30 new qualified leads a month.”
Sam Gillingham
Co-Founder @ RocketPhone

The strategy

  • Market Mapping: We mapped the total addressable market in Apollo and used BuiltWith to filter for Salesforce users.
  • Triggers: We used Scrapeli to scrape LinkedIn followers from competitors and Apify to identify companies hiring for SDRs. We analysed these job ads to see if cold calling was mentioned in the job description.
  • Data Enrichment: Using Clay's AI Agent, we researched each company's business model, target market, sales team structure, and existing SDR profiles.
  • Copywriting: Using Claude, we created highly personalised messages that referenced each prospect's unique context - their dialer solution, cold calling focus, target market, open roles, growth in headcount, SDR team structure and more.
  • Offer: We created a comprehensive dialer comparison table evaluating key features, pricing tiers, and integration capabilities across the market. We also offered personalised demo videos and additional resources.
Tech Stack
Lead Source
Apollo.io
BuiltWith
Triggers
Apify
ScrapeLi
Enrichment
Clay
Email Sequencer
Smartlead
Infrastructure
Gmail
Outlook
Maildoso
Deliverability
Smart Delivery
Target Market
Positions
CRO, Head of Sales, Head of RevOps
Headcount
50-5,000 Employees
Location
UK, Europe, North America

Campaign stats

What prospects replied to our outreach

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