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Consulting

How we created £125k in pipeline in 2 months for Outlier

30-76
Leads generated per month
£125k
Pipeline created in 3 months
“We needed to find another lead source. I entered the agreement with a lot of skepticism but I’ve been blown away by the results. The team are very engaged. Everyday we’re talking about new ideas for campaigns and current performance. They use all the bleeding edge tools to make sure we’re sending high quality emails to the right people at the right time... More leads are coming every day... certainly recommend using StackOptimise”
Mike Lee
Founder @ Outlier

The strategy

  • Lead Sourcing & Market Mapping: Scraped LinkedIn followers of analytics tools like Mixpanel to identify potential prospects. Identified SaaS companies preparing for growth phases (e.g., Series A/B funding) and mapped investor networks.
  • Data Enrichment:  Used LinkedIn data to estimate company size and identify growth-stage pain points. Researched leadership teams and key decision-makers in growth & product functions.
  • Copywriting: Campaign 1: Analytics Tool Targeting → Direct, curiosity-driven approach referencing Mixpanel usage. Campaign 2: SaaS Storytelling → Narrative-driven, pattern-disruptive copy simulating high-stakes boardroom scenarios to highlight the need for clean, actionable data. Leveraged storytelling and personalization to create intrigue and engagement.
  • Offer: For analytics users: Free audit of existing data infrastructure. For SaaS companies: Custom data strategy insights aligned with their growth stage.
Tech Stack
Lead Source
Apollo.io
LinkedIn Sales Nav
Triggers
ScrapeLi
Enrichment
Clay
Email Sequencer
Smartlead
Infrastructure
Gmail
Outlook
Maildoso
Deliverability
Smart Delivery
Target Market
Positions
Head of Customer, Support, CEO, COO
Headcount
20-500
Location
US, EMEA

Campaign stats

What prospects replied to our outreach

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