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Training & Recruitment

How we generated 50 - 80 interested leads per month for Just IT

50-80
Leads generated per month
£328k
Pipeline created in 3 months

The strategy

  • Market Mapping: We mapped the total addressable market in LinkedIn Sales Navigator.
  • Data Enrichment: We used Clay to analyse the LinkedIn profile of each prospect to identify whether or not they had existing marketing certifications. For managers, we enriched to find their sub-ordinates (junior marketers) and their certifications, so we could reference them by name in the copy.
  • Copywriting: We leveraged Claude to create personalised messages based on two key factors: existing certifications and role level (whether leadership or individual contributor). This approach enabled highly relevant messaging for each segment.
  • Offer: In the first email, we went straight for the meeting as our call to action. The second email offered to share a detailed breakdown of the available courses.
Tech Stack
Lead Source
LinkedIn Events
Enrichment
Clay
Scraping
Vayne.io
Infrastructure
Gmail
Outlook
Maildoso
Deliverability
Smart Delivery
Target Market
Positions
Head of Marketing
Headcount
100-10,000+ Employees
Location
United Kingdom

Campaign stats

What prospects replied to our outreach

No items found.