How we helped Inwan Studio close £65k in revenue

25-75
Leads generated per month
£65k
Pipeline created in 3 months
“The best month was 75 leads which we’re still gobsmacked about.”
Will Mattey
Founder @ Inwan Studio

The strategy

  • Market Mapping & Lead Sourcing: We mapped the total addressable market in LinkedIn Sales Navigator. We also created a saved search in Sales Nav for anyone that had changed their job title to “Founder” in the last 90 days. We used Trigify to pull in leads from LinkedIn that had been engaging with relevant web design content.
  • Data Enrichment & Triggers: We used Clay to enrich the LinkedIn profile of each prospect to identify when they founded their business and if they were a first time founder. We used PredictLeads to identify whether they were hiring for any marketing jobs and Semrush to uncover their website traffic. We used Influencer Club to identify social media presence and following.
  • Copywriting: We used Claude to piece together our data points to create highly personalised copy. We generated tailored design ideas based on the prospects industry. We referenced specific social media posts across LinkedIn and Instagram.
  • Offer: We offered a full website audit and free homepage redesign.
Tech Stack
Lead Source
LinkedIn Events
Trigify.io
Storeleads
Enrichment
Predict Leads
Clay
Semrush
Scraping
Vayne.io
Email Sequencer
Smartlead
Infrastructure
Gmail
Outlook
Deliverability
Smart Delivery
Target Market
Positions
Founder, Head of Marketing
Headcount
0-100 Employees
Location
United Kingdom

Campaign stats

What prospects replied to our outreach

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