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Marketing Agency

How we generated 120 - 150 new interested leads every month for Hummingbird

120-150
Leads generated per month
£150k
Pipeline created in 3 months
“We’ve generated loads of leads from our ICP and they’ve been really good... some instant wins.”
Tom Anderson
CEO @ Hummingbird Agency

The strategy

  • Market Mapping: We organised the total addressable market across Apollo, Ocean.io and Storeleads for maximum coverage and methodical outreach.
  • Data Enrichment: We used Clay’s AI agent (Claygent) to research each prospect and summarise their business model, target audience, and current social media presence - with particular focus on TikTok adoption. We used Influencer Club to uncover TikTok profiles and the following.
  • Copywriting: Using Claude, we crafted highly personalised messages for each prospect, including three tailored marketing strategies based on their industry. For TikTok users, we highlighted growth opportunities; for non-users, we presented compelling adoption cases.
  • Offer: We deployed several offers including detailed case studies, actionable marketing guides, and free strategy sessions.
Tech Stack
Lead Source
Apollo.io
Ocean.io
Storeleads
Enrichment
Clay
Influencer Club
Copywriting
Claude
Email Sequencer
Smartlead
Infrastructure
Gmail
Outlook
Maildoso
Hypertide
Deliverability Hummingbird
Smart Delivery
Target Market
Positions
Founder, Head of Marketing
Headcount
10-200 Employees
Location
UK & Europe

Campaign stats

What prospects replied to our outreach

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