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Training & Recruitment

How we added 620k revenue & £1.4m pipeline in 9 months for BePro

80-120
Leads generated per month
£1.4m
Pipeline created in 3 months
“We’ve completely transformed our sales funnel in terms of volume of opportunity and where the opportunities are coming from. Cold email has consistently delivered around the clock with a consistent conversion rate. This is the most effective way that we’ve found of growing opportunities, growing the sales funnel... even in a super competitive market.”
Adam Jones
Chief Customer Officer @ BePro

The strategy

Market Mapping: We mapped the total addressable market in LinkedIn Sales Navigator for maximum coverage, and scraped with Vayne.io so as to bypass page limits.

Data Enrichment: We used Clay to enrich the LinkedIn profile of each prospect to identify whether they had a relevant certification. We also identified team members that we referenced by name as ideal candidates for specific training programmes.

Mobiles List Enrichment: For leads that didn't respond, we built an automation to feed them back into Clay where we used FullEnrich to find their mobile numbers Claygent to find switchboard numbers. These leads were then automatically pushed weekly to sales reps to systematically work through.

Offer: We leveraged an underutilised government funding initiative for corporate training as our key value proposition, complemented by detailed course information packages.

Tech Stack
Lead Source
LinkedIn Events
Enrichment
Clay
Scraping
Vayne.io
Email Sequencer
Smartlead
Automations
Make.com
Mobile Data
Full Enrich
Infrastructure
Gmail
Outlook
Mailreef
Deliverability
Smart Delivery
Target Market
Positions
HR Leadership
Headcount
200-10,000+
Location
United Kingdom

Campaign stats

What prospects replied to our outreach

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